About
The House Finch Aesthetic.
The House Finch vibe is inspired by nature, shaped by classic floral design principles. Call us wild, but with manners. We love layered arrangements that are thoughtfully designed, but not overly manipulated. By observing how different plants and flowers grow naturally in the wild — their native shapes, sizes, textures, and heights — and choosing seasonal blooms, we bring a balance to floral designs that’s artful, organic, and beyond the ordinary.
What’s in a Name?
House Finch pays tribute to founder Jacqueline Passafiume’s grandparents. As a child, she’d sit with them on their back porch, watching the birds come and go. Like insects, birds are important pollinators, spreading seeds that help our gardens grow wild and free. Thus, the House Finch moniker pays homage to Jacqueline’s family, her affinity for small gatherings with curated details, and the natural order of this big, beautiful world we call home.